Nobody cares about your elevator pitch. They don’t. But they do care about their pain, their problems, the things that keep them up at night. In this episode, I’m going to give you some homework that will forever change how you pitch your changemaker brand.


CHAPTER ONE: FACTS VS. FIREWORKS
CHAPTER TWO: LOST AT SEA
CHAPTER THREE: LISTEN CLOSELY 


The audience is made up of about 25-30 business owners. It’s time for introductions with a 3-4 minute time limit. The parade of C Suite this, mid-sized that begins. After a mind-numbing half hour, watching paint dry, in comparison, feels like going to Disneyland.

House Of Mouse – Take me away!

But then, the second to last person bravely rises above the noise. Her pitch doesn’t sound or feel like a pitch. The things she said hit home. Who is this wild woman speaking her truth? The answer is simple. She’s the one you’ll remember!

Enjoy!
Bob

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